Concrete EEAT: About, Author, Legal Notice Page Templates + Person/Org Schemas

TL;DR: EEAT (Experience, Expertise, Authoritativeness, Trust) is not a “magic button,” but a set of proofs. You make them visible through three pillars: a credible About page, complete Author pages, and flawless Legal Notice/GDPR pages. Add Person and Organization JSON-LD schemas aligned with Google’s guidelines and connect everything with coherent internal links.

EEAT: quick definition and misunderstandings

EEAT is an evaluation framework used in Google’s Search Quality Rater Guidelines to judge whether results are useful and reliable: Experience (lived experience), Expertise, Authoritativeness, and Trust. Human raters do not rank pages, but their assessments help verify ranking systems. In short: EEAT is not a direct factor, but your “trust proofs” help your content perform better (e.g., detailed bios, cited sources, editorial policy, clear legal notices). Key takeaway: you don’t “do EEAT”; you make your proofs visible, verifiable, and connected on the site.

Why these pages move the needle

Discovery & understanding

Structured data Person, Organization, and Article help Google understand who is speaking (author, publisher), and link your profiles (site, LinkedIn, Wikidata, press).

User trust

About and Legal Notice pages answer questions: who are you? how to contact you? who regulates you? what guarantees?

Conversion

Social proof (awards, certifications), contributor biographies, and update history overcome objections and improve organic conversion.

Shortcut: if your trust pages are solid, your content should “stand on its own.” Thicken these pages and link them: you provide context to the entire site.

About Page Template (structure & content)

An effective About page answers in 30 seconds “who are you? why trust you?”. WordPress-ready template:

Recommended sections

• Mission & value proposition: goal, audience, problems you solve.
• History & milestones: key dates, metrics (clients served, countries, publications, fundraisings, certifications).
• Governance & team: founders, editorial board, external experts.
• Proofs: accreditations, awards, press mentions, quality audit, verified reviews.
• Editorial charter: methodology, source verification, content updates (see our charter template).
• Transparency: advertisers/affiliation, partnerships, error corrections, contact.

Example of HTML framework (to adapt)

<section class="apropos">
  <h2>Our mission</h2>
  <p>We help [audience] achieve [result] through [method].</p>

  <h3>Our history</h3>
  <ul>
    <li>2018: launch</li>
    <li>2021: 1 M users</li>
    <li>2024: ISO/IEC 27001 certification</li>
  </ul>

  <h3>Governance & editorial committee</h3>
  <p>A committee validates topics, proofreads and updates.</p>

  <h3>Transparency</h3>
  <p>Our revenues: subscriptions, advertising, affiliation. Detailed policy <a href="/transparence/">here</a>.</p>

  <h3>Contact us</h3>
  <p>[email protected] — +33 X XX XX XX XX</p>
</section>

Tip: link the About page to your Author pages (bios), your Editorial Charter, and the Legal Notice page. The trio forms your EEAT “backbone.”

Author page templates (short bio & expert bio)

Each author should have a dedicated page (stable URL) and a short bio snippet in articles. Google best practices: in Article, put only the author’s name (no job title or emojis) in author.name. Reserve details for the Author page and the Person schema.

Essential fields for an Author page

• Identity Full name, current position, legitimate photo (professional portrait).
• Credibility Relevant degrees/certifications, years of experience, selected publications.
• Domains Covered topics (knowsAbout), sectors, technologies.
• Transparency Potential conflicts of interest, paid affiliations.
• Traceability History of bio updates, links to verifiable profiles (sameAs).
• Contact Professional email or form, correction policy.

“Short bio” template (for article snippet)

<div class="author-card">
  <img src="/medias/auteurs/author-name.jpg" alt="Portrait of [Author’s Name]" width="96" height="96">
  <div>
    <strong>[Author’s Name]</strong> — [position]. 
    Specialist in [topic], author of [number] articles at [brand].
    <a href="/auteurs/author-name/">See full bio</a>.
  </div>
</div>

“Expert bio” template (full Author page)

<article class="author-page">
  <header>
    <h1>[Author’s Name]</h1>
    <p>[Position] — [Company] | [Number] years of experience</p>
  </header>

  <section>
    <h2>About</h2>
    <p>[Background], notable publications, awards, engagements.</p>
  </section>

<section>
    <h2>Fields & Methodology</h2>
    <ul><li>Technical SEO</li><li>Data Journalism</li></ul>
  </section>

  <section>
    <h2>Selected Articles</h2>
    <ul><li><a href="/blog/article-1/">Title A</a></li><li><a href="/blog/article-2/">Title B</a></li></ul>
  </section>

  <section>
    <h2>Transparency</h2>
    <p>[Affiliations, partnerships, conflicts of interest if applicable].</p>
  </section>

  <footer>
    <a href="/contact/" class="cta">Contact the author</a>
  </footer>
</article>

Model of Legal Notice & GDPR Policy

In France, the Legal Notice page is mandatory (LCEN 2004). It must identify the site publisher and the host, among other things. A separate privacy policy outlines your GDPR processing (purposes, legal bases, durations, rights). Concise model:

Sections of Legal Notice (professional publisher)

• Company name, legal form, capital, headquarters, RCS/SIREN, intra-community VAT, publication director.
• Contact details (email, phone), contact address, any regulatory authority (regulated professions).
• Host: name, address, phone.
• Intellectual property, credits, terms of use.

Sections of Privacy (GDPR)

• Data controller, DPO (if appointed) and contacts.
• Purposes & legal bases by data category.
• Retention periods, recipients, transfers outside the EU if applicable.
• Individuals’ rights (access, rectification, objection, erasure, portability, restriction) and how to exercise them.
• Cookies & trackers: purposes, duration, consent, link to preference manager.

Example of HTML structure

<section class="mentions-legales">
  <h2>Legal Notice</h2>
  <p><strong>Publisher</strong>: [Company name], [form], [capital], [headquarters], RCS [city] [SIREN], VAT FR[...].</p>
  <p><strong>Publication Director</strong>: [Name, position].</p>
  <p><strong>Host</strong>: [Host name], [address], [phone].</p>
  <h3>Intellectual Property</h3>
  <p>[...]</p>
</section>

<section class="confidentialite">
  <h2>Privacy Policy</h2>
  <p><strong>Data Controller</strong>: [contact details].</p>
  <p><strong>Purposes & legal bases</strong>: prospecting (consent), customer support (contract execution)…</p>
  <h3>Your Rights</h3>
  <p>Access, rectification, objection, erasure, portability, restriction: write to [email].</p>
  <p><a href="#preferences-cookies">Manage your cookie preferences</a></p>
</section>

Important: adapt these models to your activity and, in case of doubt, seek legal advice. Obligations vary depending on status (professional, personal, media, e-commerce, regulated profession).

JSON-LD Person & Organization Schemas (copy-paste validated)

The excerpts below follow Search Central best practices: use schema.org in JSON-LD, add sameAs for verifiable profiles, knowsAbout for areas of expertise, and link your articles via author.name (name only).

1) Person Schema — to be included on each Author page

{
"@context":"https://schema.org",
"@type":"Person",
"name":"[Author’s Name]",
"description":"[Short verifiable bio in one sentence]",
"image":"https://www.yourdomain.tld/media/authors/author-name.jpg",
"jobTitle":"[Current position]",
"affiliation":{"@type":"Organization","name":"[Organization Name]"},
"alumniOf":{"@type":"Organization","name":"[Institution]"},
"knowsAbout":["Technical SEO","GDPR","Analytics"],
"sameAs":[
  "https://www.linkedin.com/in/author-name/",
  "https://scholar.google.com/citations?user=xxxx",
  "https://www.wikidata.org/wiki/Qxxxx"
]
}

2) Organization Schema — to be included on the About page

{
"@context":"https://schema.org",
"@type":"Organization",
"name":"[Organization Name]",
"legalName":"[Legal Name]",
"url":"https://www.yourdomain.tld/",
"logo":"https://www.yourdomain.tld/media/logo-600x600.png",
"foundingDate":"2018-05-15",
"address":{
  "@type":"PostalAddress",
  "streetAddress":"[Street]",
  "postalCode":"[Code]",
  "addressLocality":"[City]",
  "addressCountry":"FR"
},
"contactPoint":[{
  "@type":"ContactPoint",
  "contactType":"Customer Service",
  "email":"[email protected]",
  "telephone":"+33-1-23-45-67-89",
  "areaServed":"FR",
  "availableLanguage":["fr","en"]
}],
"sameAs":[
  "https://twitter.com/yourbrand",
  "https://www.linkedin.com/company/yourbrand/"
]
}

3) Reminder — Article: use only the name in author.name

{
"@context":"https://schema.org",
"@type":"Article",
"headline":"Article Title",
"author":{"@type":"Person","name":"[Author’s Name]"},
"publisher":{"@type":"Organization","name":"[Publisher Name]"},
"image":["https://.../cover.jpg"],
"datePublished":"2025-09-05",
"dateModified":"2025-09-05"
}

Validation: test your schemas in the rich results test tool and monitor Search Console > Enhancements. Align the URLs in sameAs with credible profiles (website, LinkedIn, Wikidata, press pages).

Linking signals: interconnection & consistency

• In each article: bio box + link to the Author page + external sources + update date.
• On the About page: links to key Author pages + editorial charter + legal notices + press page.
• On Author pages: list of articles, knowsAbout domains, sameAs profiles, contact form.
• In the notices: link to the cookie policy and preference manager.
• Overall: breadcrumb trail, up-to-date sitemap, consistent structured data (identical names, same spelling).

Implementation Checklists

About Checklist

• Clear mission in 2–3 sentences, verifiable key figures (awards, clients, usage).
• Team & editorial board identified, review/update process.
• Revenue transparency (ads, affiliation), correction policy.
• Complete Organization schema (logo, url, contactPoint, sameAs).
• Internal links to author bios, charter, legal notices, press page.

Author Checklist

• Real name (or assumed pen name), position, portrait.
• Credits (degrees, certifications, selected publications).
• Covered topics (knowsAbout), experience (experience via textual description).
• sameAs links to verifiable profiles, no links to anonymous networks.
• Person schema + list of signed articles.

Legal Notices & GDPR Checklist

• Compliant legal information (publisher, host, RCS/SIREN…)
• Privacy policy with purposes, legal bases, durations, rights, DPO.
• Compliant consent manager (proof of consent, withdrawal at any time).
• Update traceability (date, changelog).

Indicators to Monitor (before / after redesign)

Indicator	Where	Expected signal
Brand & non-brand CTR	GSC > Performance	+CTR on “who” info queries (brand, author)
Pages with valid structured data	GSC > Enhancements	Decrease in errors, stable coverage
Press requests / backlinks	CRM / PRM	Increase if About & press page are solid
Organic conversion rate	Analytics	Increase if perceived trust ↑

Pro tip: publish an internal Schema.org guide page to align your authors & integrators.

FAQ

What is EEAT concretely?

A quality evaluation framework: lived experience, expertise, authority, and trust. It guides how to present evidence (bios, sources, policies, notices) and link this evidence to content.

Do Person/Organization schemas improve ranking?

They do not add positions by themselves but facilitate understanding of “who is speaking” and link your content to verifiable identities. Coupled with solid pages, they strengthen trust.

What to put in author.name?

Only the name of the author (without role or emojis). Details go on the Author page and the Person schema.

Legal notices and privacy policy: just one page?

Better to have two pages: Notices (identity, host, status) and Privacy (processing, legal bases, GDPR rights). Link them together and from the footer.

How to prove an author’s expertise?

Detailed bio, relevant degrees/certifications, published experiences, cited works, co-signatures with experts, transparency of interests, dated updates.

Is a DPO necessary?

Only if you are required to have one (e.g., large-scale systematic monitoring, processing sensitive data, public organization). Otherwise, designate a privacy contact point.

Reliable sources & further reading

• Google Search Central — Creating helpful and reliable content
• Google Search Central — Article: structured data & author
• Google Search Central — Organization: structured data
• Google Search Central — Introduction to structured data
• Google — Update: E-E-A-T & Quality Rater Guidelines (PDF)
• Schema.org — Person type & Organization type & sameAs property & ContactPoint
• France — Mandatory notices on a website & CNIL: legal notices & Examples of GDPR notices & Economy gov: obligations

Conclusion

Implementing EEAT means building trustworthy pages that clearly state who you are, who writes, by which methodology, with what legal guarantees — then linking this proof to each article and describing it in JSON-LD.

Start with the trio About / Authors / Notices & GDPR, validate your Person and Organization schemas, and track your indicators. To speed up, rely on our models above and a robust editorial charter.Need an EEAT audit? Let’s talk

© 2025 — SEO Article Writer. Article updated on 09/05/2025.